Subtypes

Host (ESE)

Contender

Dominating subtype
ChallengingDeferring
OpeningSecuring

Expressive energy spent in contest and display. It needs an arena and an audience, reads the crowd, and stages its own victories. Its feeling is loud, and the feeling serves the win. It is fiercely loyal to its side and remembers rivals.

Seeks
To be seen coming first
Avoids
Being outshone
In a team
Raises energy and the bar
Trap
Every relationship becomes a scoreboard

Where it works

  • Professional sport
  • Sales leadership
  • Streaming and esports personality
  • Brand ambassadorship
  • Campaign work