Subtypes

Preacher (EIE)

Sermonizer

Regulating subtype
ChallengingDeferring
OpeningSecuring

Collective feeling shaped through ritualized speech. It warns, moralizes and conducts the room, insists on attention and decorum, and speaks for the institution's values. It watches the audience closely and feels every lapse.

Seeks
Moral order felt together
Avoids
Indifference and disrespect
In a team
Puts the shared values into words
Trap
Preachiness and a thin skin

Where it works

  • Speechwriting
  • Keynote speaking
  • Corporate communications
  • Faith leadership
  • Musical direction
  • Rhetoric teaching